Josep M. Mas

Partner APAC

Singapore

Expertise 

APAC, Europe – M&A, Strategy & Growth, Product & Tech, Project Management, Channel & Business Development, Strategic Partnerships & Planning, International communications, Cross-cultural team building, Change management, Operations Management, Board membership, Emerging markets

About & Experience

Josep serves as the Partner APAC at EDT&Partners and previously held senior positions in sales, marketing, business development and product with Cambridge University Press in Europe & Asia, where he worked for nearly 23 years, and McGraw-Hill Asia, where he was responsible for all local product developed for Asian markets. He has also consulted for some of the leading publishers in Europe and Asia.

In the past he was also involved with several start-ups; notably, BTwinBooks, where he was Chief Product Officer, Chief Marketing Officer, and Board member. Josep was also Interim Executive Director of Las Lilas School, the oldest Spanish Language school in Singapore, and one of the only two private centers accredited by the Instituto Cervantes in Asia-Pacific. 

Josep is also a frequent lecturer in industry events and master programs and a regular mentor for organizations like Eduspaze and Singapore Education Network. 

Successful Client Engagements 

The Edit EDT&Partners is an educational consulting firm, created by business, tech and education consultants, for higher education consulting, edtech, corporate at the Middle East, Europe, MENA, APAC, LATAM, U.S., UK, to help planning, validate and scale with conssulting for growth,M&A, and tech & product, interoperability cloud services, Mobile World Capital Congress
The Edit EDT&Partners is an educational consulting firm, created by business, tech and education consultants, for higher education consulting, edtech, corporate at the Middle East, Europe, MENA, APAC, LATAM, U.S., UK, to help planning, validate and scale with conssulting for growth,M&A, and tech & product, interoperability cloud services, Britannica Digital learning
The Edit EDT&Partners is an educational consulting firm, created by business, tech and education consultants, for higher education consulting, edtech, corporate at the Middle East, Europe, MENA, APAC, LATAM, U.S., UK, to help planning, validate and scale with conssulting for growth,M&A, and tech & product, interoperability cloud services Salesforce
The Edit EDT&Partners is an educational consulting firm, created by business, tech and education consultants, for higher education consulting, edtech, corporate at the Middle East, Europe, MENA, APAC, LATAM, U.S., UK, to help planning, validate and scale with conssulting for growth,M&A, and tech & product, interoperability cloud services, Smile and Learn

Articles recommended by Josep

The Benefits of a BI Approach for Schools

The Benefits of a BI approach: Using Data Well to Support Teaching and Learning in our Schools. A Report by EDT&Partners.

U.S. Edtech Trends at ISTE Live 23

We’re turning our attention to the ever-evolving U.S. Edtech market seen at ISTE. Here are the latest trends and noteworthy developments.

Data & Higher Ed: 5 Tips from the Experts

5 tips from the Experts to leverage Data at Higher Ed institutions, with collaborations from Arden University, Harvard, Bayes, and Salesforce

Tech Layoffs – Is Higher Education Next?

Higher education and Business Schools faces Tech Layoffs. How to leverage data-centric strategies and decisions agains tech layoffs.

Report: The Future of Higher Education

The Future of Higher Education, created by EDT&Partners with Mobile World Capital for the UNESCO World Higher Education Conference 2022

White paper: A Student-Centered Approach to Wellbeing

A student-centered approach to wellbeing, in search of a simple solution. The majority of principals and deans around the world will tell you that their school or university is student-centered, but what does a truly student-centered school look like?

Report: Redefining the Transition from Education to Work in the Middle East

Report: redefining the transition from education to work in the Middle East. The Edit is the blog from EDT&Partners edtech consultancy.

Revolution and Technology in Spain’s Vocational Training (FP)

Revolution and technology in Spain’s Vocational Training (FP): cloud services and process optimization that enhance the student experience.

Education as the Engine of Saudi Vision 2030

How Saudi Arabia is transforming education under Vision 2030—AI integration, teacher training, skills-first learning, and workforce alignment.

What Actually Works in Donor-Funded Work: A Guide for EdTech Organisations

Many EdTech companies treat donor-funded work as procurement—learn why that falls short and how successful organisations do it differently.

EDT&Partners at ASU+GSV 2025

EDT&Partners – EdTech Consulting | Meet our team at ASU+GSV Summit 2025 to explore tailored strategies for your organisation.

AWS Awards EDT&Partners the Education Competency

AWS Awards EDT&Partners the Education Competency. Recognizing EDT&Partners’ standing at the forefront of global educational innovation and excellence.

EDT&Partners and EYouth Sign Strategic Alliance to advance youth skills in the Middle East

EDT&Partners, a global consulting firm, and EYouth, the leading educational company in the Middle East, signed a strategic alliance.

Edtech Strategies: Boost Your Year-End Results

EDT&Partners shares the best Edtech Strategies to boost year-end results: Partnerships, Saving costs per student, and improvement through AI

The State of Edtech: Regional Updates

A global update on the state of Edtech with regional news and events from APAC, MENA, Europe and LATAM.

Entering MENA Edtech Market: 6 Keys for Success

The MENA region is comprised of 3 sub-regions, EDT&Partners helps your edtech, publisher or government to achieve success in MENA.

Entering the U.S. EdTech Market: 5 Keys for Success

Learn about entering the U.S. Edtech market with 5 keys for success that will help you position your business for growth and prosperity.

The European Union’s Artificial Intelligence Act – 5 Key Points

Discover 5 key points of the European Union Artificial Intelligence Act. How the OpenAI’s AI-powered chatbot, ChatGPT, affect the AI Act.

Los 7 pilares del futuro en la Educación Superior

Reporte de los 7 pilares del futuro de la Educación Superior, creado junto al Mobile World Capital para la 2022 Conferencia Mundial de Unesco

EDT&Partners is a consulting firm dedicated to the Business of Education

Edtech consultancy providing business, marketing and product news, whitepapers and researchs.

Who are we? Experienced Education Consultants

EDT&Partners is a consulting firm dedicated to the Business of Education. We work with publishers, edtechs, universities, not-for-profits, networks and public entities to support and to accelerate innovation, strategy and impact.

As an education consulting firm, our verticals are M&A, growth, tech & product, whether the stage of their business is planning, validating, or scaling.

Our firm was created in 2017 by business, tech, and education consultants to IMAGINE, INSPIRE and IMPROVE education. We help companies at all stages with specialized regional consultants. Our consulting services provide valuable guidance and support for those navigating the complex and ever-changing landscape of education and technology from K12 to higher education and beyond.

Our services are divided into three verticals: M&A, growth, tech & product. For M&A, we offer services of divestment, fundraising, due diligence, competitor analysis and market segment research. For consulting for growth, we offer services of product-market fit analysis, curriculum analysis & gap identification, product optimization analysis & recommendations, and price analysis, market size (TAM, SAM, SOM), channel partners, distributors, and resellers, GTM strategy, and services related to marketing: brand awareness, communication & events. For Tech & Product, we offer services of, interoperability, including a technical audit, a product audit, and a business audit, services of Cloud AWS, including migration, optimization, and leveraging data, we also offer services of AI & ML product enhancement, and, at last, we have our Product-market / Product-business fit.

Want to know more about us? Learn more here.