EDT&Partners and Preschool Market Forge New Partnership to Advance Understanding of Technology in the Context of Early Education
The global partnership will equip educators, learners, and parents to thoughtfully integrate AI and technology into early education frameworks.
SINGAPORE, March 10, 2025 – EDT&Partners, a global consulting firm dedicated to driving educational innovation, and Preschool Market (PSM), a leading consultancy and thought leader in early childhood education, proudly announce a strategic partnership designed to advance early childhood education worldwide through the thoughtful integration of technology and AI.
This collaboration unites EDT&Partners’ global network and expertise in technology for education with Preschool Market’s leadership in early learning innovation. Together, the organizations will address the unique challenges and opportunities of teaching about, and using, technology in early learning, promoting best practices and appropriate pedagogical approaches.
A Partnership to Advance Thoughtful Innovation
Preschool Market has spent the past decade transforming the early childhood sector, positively impacting 265,000 children, 48,000 educators, and 2,106 preschools across six countries, including Singapore, Malaysia and Indonesia. As a sector champion, they’ll gain access to EDT’s extensive global network and strategic resources forging a powerful partnership to improve early education across Southeast Asia and beyond.
Led by Dr. Su Fen Cheong, its CEO & Founder, Preschool Market has been a strategic partner to ECDA, Singapore’s Early Childhood Development Authority; helming multiple initiatives and programs that has helped shaped Singapore’s early education landscape. In 2025, Preschool Market has been designated as “sector champion” and will play a pivotal role in the digital transformation of early education as part of Singapore’s Edtech Masterplan 2030.
“Preschool Market is privileged to partner with EDT&Partners as their knowledge expert for the preschool sector,” said Dr. Su Fen Cheong. “Through this collaboration, we look forward to connecting global resources with local stakeholders, ensuring educational frameworks remain relevant and effective. Together, we can foster impactful collaborations that prepare young learners for a brighter future.”
A Global Commitment to Early Learning
EDT&Partners, with a presence in 15 countries, has supported leading EdTechs, schools, publishers, universities, and NGOs in accelerating digital transformation, market expansion, forging strategic partnerships, and facilitating mergers and acquisitions. Through this partnership, the organizations will work together to:
- Collaborate on a series of white papers addressing key topics, such as laying the building blocks for young learners to develop AI literacy over time and tackling the critical questions around human intelligence, ethics and fairness, other essential considerations.
- Create practical frameworks and toolkits, equipping educators, leaders, and parents to thoughtfully incorporate the effective and responsible use of technology in education from an early age.
- Lead transformative projects worldwide, focused on introducing the positive aspects of technology in early childhood education, with strong attention to developmental stages and diverse contexts.
- Build lasting partnerships with regional and international stakeholders to strengthen the early childhood ecosystem.
“We are honored to partner with Preschool Market in this shared mission to advance early education, build on best practices and guide the educational community, starting with parents and teachers” said Josep M. Mas, VP of Consulting and Partner (APAC) at EDT&Partners. “In particular, it is our duty to empower our children to become responsible, mindful and skilled users of technology from an early age. By actively engaging with and guiding the educational community — rather than avoiding or banning technology — we can lay the foundation for its positive and intentional use. Now is the time to define core, foundational concepts and thoughtfully integrate them into early years teaching and learning, ensuring children are equipped for the future.”
For more information on how EDT&Partners can support your educational initiatives, visit edtpartners.com or contact us at contact@edtpartners.com.
Media Contact
Raquel Sease
Senior Marketing Manager, EDT&Partners
Email: rsease@edtpartners.com
About EDT&Partners
EDT&Partners is a global consulting firm dedicated to the business of education. With a mission-driven approach, the firm supports clients in achieving sustainable growth through strategy, digital transformation, and innovation. EDT’s expertise spans the education ecosystem, serving organizations from K-12 to higher education across 15 countries.
About Preschool Market
Preschool Market (PSM) is a leading consultancy and thought leader in early childhood education, dedicated to empowering preschools through innovation and 21st-century learning frameworks. With a focus on bridging technology and early education, PSM supports schools in building the capabilities needed to prepare young learners for the future, aligning with Singaporeís Edtech Masterplan 2030 and broader global educational goals. Preschool Market is also a registered social enterprise committed to assisting underprivileged kids and their families.
If you would like to learn more about our education & consulting services get in touch!