Education, Business and Technology
Portfolio of Professional Services
Market Entry Insights & Readiness
Navigating a new education market requires both market foundational knowledge and decisive well informed strategy and planning.
Entering a new market or segment can be daunting. Specially when there is important noise when it comes to EdTech adoption, even more so in mature markets like for instance the United States, where some districts will leverage more than 2,000 EdTech tools across its schools.
EDT&Partners’ Insights and Readiness Services provide EdTech companies with essential guidance to understand market dynamics, refine their strategies, and align their offerings with the needs of schools, universities, governments and educators for a successful and sustainable adoption.
Two 90-minute sessions | 
March 18th | 
Bay Area / Online | 
Max 5 attendees
Who is this service for? EdTech organizations and leaders (CROs, CEOs, CPOs, VPs, Directors) tasked with entering/accelerating growth in a new geography or new segment (B2B2C, B2C, B2B, etc.)
Lead scalable growth in a new market.
Fast-track your market knowledge
- Absorb and access dozens of examples and data points in a practical and digestible format so that you can formulate a laser focused effective growth strategy. Examples include, market structure and trends, movers and shakers, competitors, current and upcoming regulation, partner types, curriculum constraints, budget cycles, decision maker profiles, partners, events, technology integrations, interoperability, procurement, etc.
Identify the gap to close
- Complete a market readiness assessment to clearly visualize and inform the main obstacles to tackle for effective growth. Product, Technology and Sales are obvious categories but there are many other than can often been overlooked like regulatory or cultural considerations.
Activate your market plan
- Consolidate clear and realistic milestones both with input and output metrics. Work backwards from your market ambitions and draft a clear roadmap and action plan to validate hypothesis and quickly and effectively grow into the new market.
Key Priorities
As an EdTech leader you are constantly pressured with breaking through the next ceiling of revenue and impact and that often involves entering or considering new markets. EDT’s Market Entry Insights & Readiness service is tailored to help you address some of your most pressing priorities:
- Validate and optimize your new market forecast
- Develop a clear and concise roadmap to investors, board members and other leaders in the organization
- Enhance partner, pilot and target customer pipelines
- Clearly identify business, technology and/or product gaps
- Develop a realistic, clear and concise action plan
- Draw on real market success examples and lessons learned
“Thanks to EDT&Partners, we optimized our go-to-market plan for the Middle East and effectively justified our investment plan to our board”. – EdTech Unicorn, International Partnerships Director.
What’s included
EDT offers the Market Entry Insights & Readiness service as a one-day face to face workshop or as a three-week, three 2 x hour online workshop. A short briefing and onboarding session is scheduled before the workshops and a 60-minute post-engagement session is also granted to follow-up on any questions and progress.
- Access to EDT’s market experts, former leaders and executives in the space that have walked your future path before
- Education landscape map
- Market insights, benchmarks and trends analysis
- Lessons learned and successful playbook examples
- 7-8 hours of practical engagement
- Strategic models and templates
Get in touch for pricing and more information.
Instructor
Todd Ryckman, Senior Consultant, EDT&Partners
Former teacher and CTO with 25+ years of instructional and EdTech leadership experience driving innovative solutions and producing equitable outcomes.
Learn more about Todd
Todd Ryckman brings over two decades of expertise in leveraging technology to create equitable educational opportunities. As a former Chief Educational Technology Officer and Assistant Superintendent, Todd pioneered initiatives like the techEQUITY one-to-one program, transforming access to technology for both students and educators. His experience in guiding underrepresented students and leading large-scale educational technology projects provides a solid foundation for helping organizations navigate complex educational funding landscapes.
Todd also served as the Global Director of Customer Success at CYPHER Learning, where he played a pivotal role in establishing customer success platforms and driving cross-departmental collaboration. Now a Senior Consultant at EDT&Partners, Todd advises education companies on navigating market entry, building strategic partnerships, and leveraging technology to drive meaningful impact. His deep understanding of both the public and private education sectors allows him to provide actionable insights that help organizations align their offerings with the needs of schools, governments, and educators.
Donor Fund Insight and Readiness Seminar – Coming soon!
Donor/aid funding to education is globally c.US$20 billion+ each year. Accessing this funding can be extremely challenging and rewarding at the same time. It is a complex landscape where accessing funds can be confusing and requires clear, targeted strategies for success.
Workshop Outcomes
A strong understanding of:
• Donor Space vs Government Projects
• Actors in the Donor Space
• Types of opportunity and how money is allocated
• How to respond to opportunities
• What to focus on and what to avoid
• How to plan and execute a donor strategy
- And a suite of tools to leverage to qualify and effectively pursue opportunities.
Two 90-minute session | February 27th | Online Workshop | Max 5 attendees
Get in touch for pricing and more information.
Instructor
David Fairbairn-Day, Consultant, EDT&Partners
David is a global education consultant with extensive experience leading and advising donor-funded initiatives, including managing large-scale government projects and securing funding for education programs across emerging markets.
Learn more about David
David has played a key role in major donor-funded education initiatives, including serving as CEO of the largest teacher professional development program in Egypt. He has led projects backed by international funding bodies, such as the Asian Development Bank, where he developed STEM strategies for the Uzbek government. His expertise lies in aligning education programs with donor priorities, securing funding, and managing large-scale implementations that drive systemic change.
David has advised global education companies on navigating donor and government funding landscapes. As a board member of BESA and a frequent speaker at UNESCO and other international forums, he has shaped conversations around education investment and innovation. His strategic insights help organizations identify funding opportunities, build partnerships with key stakeholders, and develop programs that meet donor expectations while delivering real educational impact.
Portfolio of Professional Services
EDT&Partners is a consulting firm dedicated to the Business of Education
We work with publishers, edtechs, universities, not-for-profits, networks and public entities to support and to accelerate innovation, strategy and impact.