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China’s Changing Education Policy 

February 2022

The Transformation of the Off-campus, Private Education Industry in the light of the “Double Reduction” Policy in China

In late July 2021, the Chinese government released new regulations affecting private education operators putting an end to the golden age of online learning companies. These new regulations will dramatically change the face of K-12 education and have a ripple effect on the entire market for years to come. Market leaders are scrambling to adapt to the new situation which has left some private companies with a 70% loss in annual revenue.

To begin with, what are the new regulations put in place by the Chinese government?

  • No new foreign investment is allowed and companies are not allowed to go public. The government is driving private investment away from K-12 education.
  • All existing private companies must become nonprofits if they want to operate in the public sector.
  • No remote training on weekends and holidays.
  • No international content is allowed in core K-12 programmes.
  • All online and offline teachers must be properly licensed.

These are only some of the new rules put in place by the Chinese government and in the last three weeks since they’ve been implemented there have been even more changes. Despite these drastic measures, with change comes opportunity. We’ve summarised the market response and come up with an EDT perspective and analysis of not only the challenges but also the opportunities that we see on the horizon.

Report Contents | The ever shifting education landscape: What’s next in China?

  1. Private after-school market in China
  2. “Double reduction”: The extent of the new policy
  3. Layoffs, closures and change in strategy: How the industry is reacting
  4. How may the situation evolve?
  5. The EDT&Partners perspective
  6. Further reading 

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Meet our APAC Director

The Edit EDT&Partners is an educational consulting firm, created by business, tech and education consultants, for higher education consulting, edtech, corporate at the Middle East, Europe, MENA, APAC, LATAM, U.S., UK, to help planning, validate and scale with conssulting for growth,M&A, and tech & product, interoperability cloud services, Josep Mas

Josep Mas

Partner APAC
Based in Singapore

Channel & Business Development, Strategic Partnerships, Cross-cultural team building, Change management, Emerging markets

About his experience

Josep serves as the Partner APAC at EDT&Partners and previously held senior positions in sales, marketing, business development and product with Cambridge University Press in Europe & Asia, where he worked for nearly 23 years, and McGraw-Hill Asia, where he was responsible for all local product developed for Asian markets. He has also consulted for some of the leading publishers in Europe and Asia.

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Who are we? Experienced Education Consultants

EDT&Partners is your Cloud and Business of Education Partner. As a leading business education firm and AWS Public Sector Partner, we work with publishers, edtechs, universities, not-for-profits, networks and public entities to support and to accelerate innovation, strategy and impact.

Our firm was created in 2016 by business, tech, and education consultants to IMAGINE, INSPIRE and IMPROVE education. We help organizations at all stages with specialized regional consultants in more than 12 countries. Our consulting services provide valuable guidance and support for those navigating the complex and ever-changing landscape of education and technology from K12 to higher education and beyond.

Our services are divided into two dimensions: growth and tech. For consulting for growth, we offer services of product-market fit analysis, curriculum analysis & gap identification, product optimization analysis & recommendations, and price analysis, market size (TAM, SAM, SOM), channel partners, distributors, and resellers, GTM strategy, and services related to marketing: brand awareness, communication & events. For Tech & Product, we offer services of, interoperability, including a technical audit, a product audit, and a business audit, services of Cloud AWS, including migration, optimization, and leveraging data, we also offer services of AI & ML product enhancement, and, at last, we have our Product-market / Product-business fit.

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