Josep M. Mas
Partner APAC
Singapore
Expertise
APAC, Europe – M&A, Strategy & Growth, Product & Tech, Project Management, Channel & Business Development, Strategic Partnerships & Planning, International communications, Cross-cultural team building, Change management, Operations Management, Board membership, Emerging markets
About & Experience
Josep serves as the Partner APAC at EDT&Partners and previously held senior positions in sales, marketing, business development and product with Cambridge University Press in Europe & Asia, where he worked for nearly 23 years, and McGraw-Hill Asia, where he was responsible for all local product developed for Asian markets. He has also consulted for some of the leading publishers in Europe and Asia.
In the past he was also involved with several start-ups; notably, BTwinBooks, where he was Chief Product Officer, Chief Marketing Officer, and Board member. Josep was also Interim Executive Director of Las Lilas School, the oldest Spanish Language school in Singapore, and one of the only two private centers accredited by the Instituto Cervantes in Asia-Pacific.
Josep is also a frequent lecturer in industry events and master programs and a regular mentor for organizations like Eduspaze and Singapore Education Network.
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EDT&Partners is a consulting firm dedicated to the Business of Education

Who are we? Experienced Education Consultants
EDT&Partners is a consulting firm dedicated to the Business of Education. We work with publishers, edtechs, universities, not-for-profits, networks and public entities to support and to accelerate innovation, strategy and impact.
As an education consulting firm, our verticals are M&A, growth, tech & product, whether the stage of their business is planning, validating, or scaling.
Our firm was created in 2017 by business, tech, and education consultants to IMAGINE, INSPIRE and IMPROVE education. We help companies at all stages with specialized regional consultants. Our consulting services provide valuable guidance and support for those navigating the complex and ever-changing landscape of education and technology from K12 to higher education and beyond.
Our services are divided into three verticals: M&A, growth, tech & product. For M&A, we offer services of divestment, fundraising, due diligence, competitor analysis and market segment research. For consulting for growth, we offer services of product-market fit analysis, curriculum analysis & gap identification, product optimization analysis & recommendations, and price analysis, market size (TAM, SAM, SOM), channel partners, distributors, and resellers, GTM strategy, and services related to marketing: brand awareness, communication & events. For Tech & Product, we offer services of, interoperability, including a technical audit, a product audit, and a business audit, services of Cloud AWS, including migration, optimization, and leveraging data, we also offer services of AI & ML product enhancement, and, at last, we have our Product-market / Product-business fit.
Want to know more about us? Learn more here.