China’s Changing Education Policy
February 2022
The Transformation of the Off-campus, Private Education Industry in the light of the “Double Reduction” Policy in China
In late July 2021, the Chinese government released new regulations affecting private education operators putting an end to the golden age of online learning companies. These new regulations will dramatically change the face of K-12 education and have a ripple effect on the entire market for years to come. Market leaders are scrambling to adapt to the new situation which has left some private companies with a 70% loss in annual revenue.
To begin with, what are the new regulations put in place by the Chinese government?
- No new foreign investment is allowed and companies are not allowed to go public. The government is driving private investment away from K-12 education.
- All existing private companies must become nonprofits if they want to operate in the public sector.
- No remote training on weekends and holidays.
- No international content is allowed in core K-12 programmes.
- All online and offline teachers must be properly licensed.
These are only some of the new rules put in place by the Chinese government and in the last three weeks since they’ve been implemented there have been even more changes. Despite these drastic measures, with change comes opportunity. We’ve summarised the market response and come up with an EDT perspective and analysis of not only the challenges but also the opportunities that we see on the horizon.
Report Contents | The ever shifting education landscape: What’s next in China?
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Josep Mas
Partner APAC
Based in Singapore
Expertise
Channel & Business Development, Strategic Partnerships, Cross-cultural team building, Change management, Emerging markets
About his experience
Josep serves as the Partner APAC at EDT&Partners and previously held senior positions in sales, marketing, business development and product with Cambridge University Press in Europe & Asia, where he worked for nearly 23 years, and McGraw-Hill Asia, where he was responsible for all local product developed for Asian markets. He has also consulted for some of the leading publishers in Europe and Asia.
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EDT&Partners is a consulting firm dedicated to the Business of Education. We work with publishers, edtechs, universities, not-for-profits, networks and public entities to support and to accelerate innovation, strategy and impact.
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Our firm was created in 2017 by business, tech, and education consultants to IMAGINE, INSPIRE and IMPROVE education. We help companies at all stages with specialized regional consultants. Our consulting services provide valuable guidance and support for those navigating the complex and ever-changing landscape of education and technology from K12 to higher education and beyond.
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